Audience Identification

I and my group have decided that our for our social grouping of our target audience, our age range for our horror film trailer is going to be between 16 & 22 and we have decided to cator to both gender's, male and female.

They will be between C1 & E of the Social Classification table, this table portrays how much or roughly how much our target audiences earns and whether or not they would be able to afford our film. To group our target audience for our horror film trailer, i will be using the Graham Burton theory, in which he groups target audience's by there media. This is other media intake such as magazines, t.v etc. The theory is also made up of Social grouping in which this tells the audiences age, gender etc.

Our target audience's other media preferences, will be other horror films such as Scream, Creep, It, Chainsaw Massacre and so fourth. T.V programmes that our target audience will be in to will be programmes such as, friends, Big Bang Theory, How I Met Your Mother, Family Guy, mainly sitcoms and light drama's like Hollyoaks & EastEnders. They May also be in to football and action films for thrill and and entertainment purposes.

Magazines that our target audience will be in to, for the Females are magazines like Cosmopolitan, Closer & Red, magazines that give a really detailed and hard incite in to fashion and female perception in toady's society. The male magazine intake for our target audience will be magazine's like Zoo, Nuts & FHM. These magazines all Heterosexual, offer the male eye of today's society a chance to look at the other sex in more vivid sexual detail, also giving tips to health and Life.

Our target audience will be very Web 2.0, producing a lot of user generated content, through web publications such as Facebook, Tumblr, Twitter & so fourth. This gives our film the automatic Social Interaction use & Gratification.