The target audience at which things are aimed at are very selective about what to watch and consume as there media intake. there are many reasons and within this post i shall try to explore those reasons in greater depth with 2 of the many theories created around them.
The first theory i will be talking about is the Blumer and Kats theory, this is the target audience making an active decision in to what media they decide to consume in order to meet there specific needs. Media can INFORM & EDUCATE, meaning what it says it gives information and helps give understanding in to a certain topic or subject.
IDENTIFICATION: This is when the target audience can relate to the piece of media because they have either been through the situation or can relate through some similarity.
ENTERTAINMENT: This makes the target audience feel something or react in a certain towards the piece of media.
SOCIAL INTERACTION: This gives the target audience the ability to talk to others about the piece of media he consumed.
ESCAPE: This is a piece of media that offers the target audience a reason to relax and forget about the troubles there real life has and almost live the life the character within the piece of media has.
There is also a different approach to Media intake going by the theory of Richard Dyers' Utopian Solution's Theory. This having 3 main reasons for consuming the media. These are called Inadequacy, These are isolation, Confusion and Boredom to these 3 reasons there are answers these answers are Community, Clarity and Excitement. This theory is very simple and easy to understand with the table involved.
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